We’re helping clients become the best places to work.
We started EIO believing businesses across Canada could do more for their employees—and change how they attract and retain talent—simply by redefining “employee investments.”
We Value: Transparency
You deserve to know exactly what you’re paying for—no jargon, no smoke screens.
We Value: Doing More
Cutting costs is easy; we prefer smarter investments that add value instead.
EIO’s Story, as told by our founder
Origins
I’m a serial entrepreneur, meaning I’ve collected employee-related headaches like hockey cards: A-tier candidates turned down job offers at the last minute; cornerstone employees left and took our culture with them; and underachievers set the tone in departments when I couldn’t find the time or money to hire replacements.
In my thirty-odd years in business, the toughest challenge I’ve ever faced is finding and keeping the right people.
Aha
I used to think I couldn’t compete with a bigger competitor who not only had deeper pockets, but also got preferential treatment from all their suppliers.
Then I realized: I was still spending a small fortune on employee expenses; if I could just get a little smarter with where that money went, the ROI could be huge.
Solutions
I was wasting time and money on HR processes, I paid more in WSIB premiums, I had more PTO, more turnover, more absenteeism—and I knew how inflated health benefits rates were for small teams.
EIO was built to fix all that. We’ve trained advisors to spot those opportunities for improvement, then help owners choose benefits that better fit their team and offer HR support to address liabilities, streamline processes, and improve employees’ experience.
The cherry on top: it’s a self-funding solution. We first show you how to reduce waste and save money, then how to reinvest it in smarter ways. It’s employee investment optimization.
E I O. Get it?
Outcomes
It’s no small thing: we believe EIO offers a practical and effective way for small businesses to win in an increasingly competitive war for talent—with the added bonus of improving wages, benefits, and working experiences for the millions of Canadians who work for them.
We’re fired up. Our partners are too. Care to join us?
Kevin Trainor
President & CEO
Our team & why we work
Small business owners put so much time and energy into what they do. Everyday we work to help them do more with the money they have. To take better care of their people.
Christie Reid
Managing Partner
We basically take money that would go to insurance companies and government agencies, and give it to small business employees. That’s Robin Hood stuff—why wouldn’t I be fired up?
John Trainor
CRO
Ever heard the saying, Be the Change? We’re living it! We empower small business owners to take the reins, lead with finesse, make every dollar count, and thrive in the midst of change. Who wouldn’t want to be a part of this?!
Rina Co
Advisor, Client Services
Being part of a company that strives for evolution in an industry that has been otherwise stagnant for years is extremely rewarding. We challenge what is “comfortable” to help create the workplace owners always wanted for their employees.
Kira Brodigan
Benefits Operations Manager
I love being part of a small team where I can make a big impact and contribute to doing something new in an old industry. I doubly-love getting perks that rival those at jobs I turned down.
Providing that exact feeling for our clients’ employees is just…very cool.
Megan Jermey
Project Manager
Business Development
Nearly 98% Canadian businesses are considered “small”—they drive our whole economy. What we do—helping them thrive and grow—is incredibly important, and I’m so proud to be a part of it.
Julia Bogard
Operations Manager
The benefits & rewards industry is missing people who really care about their clients, and that’s where EIO steps up! I’m proud to be part of a team that puts in the effort to make sure our clients are getting the best for all their needs!
Christine McLaughlin
Benefits Administrator
Contact us
Book a discovery call to learn how an EIO Advisor can help gain control of your employee expenses and find better ways to invest in meaningful rewards.
